Industry 4.0

Is Your Organization Ready for Industry 4.0?

The task of digital transformation is both technological and managerial. Many reports on digital transitions and industrial IoT are primarily concerned with technology. They do not talk about the negative effects of weak organizational alignment as a result. As a result, they are underestimating the negative consequences of poor organisational alignment.

Companies who are ready to bring in new executives and make systemic changes to support new digital consumer partnerships will be able to climb above the competition. This rise will definitely stay high as they continue on a path toward the 4th Industrial Revolution.

Any enterprises mistakenly assume that digital revolutions are just "a collection of tasks and activities" that include:
  • Process improvement with efficiency
  • Operational improvements by managing things better, faster, and cheaper
  • Adoption of new technologies like cloud, social, mobile, big data, etc
  • With the same teams and the same budget trying to do something a little different which yields high results

Few firms focus exclusively on increasing advertising revenue. Although marketing "shiny new objects" generates a lot of curiosity, ensuring that digital transitions are good but it necessitates a lot more.

New digital relationships are more than just new sales prospects. Where revenue isn't the only goal, new interactive consumer engagements (both physical and virtual) are the most valuable. Intermittent, reactive, uncoordinated, and out-of-context consumer experiences, on the other hand, can cause internal friction and low customer engagement.

Our New Customer Lifecycle Journey in the Digital Age

Customer segmentation and personas drive successful product, marketing, and sales programs. The same analysis can be applied to your company's specifications. Start with the simple steps as below:

1. Who - Defines the target consumer segments and buyer/user personas of the sale.

2. What - the solution or business model with value proposition required

3. Where - executing in the new or existing channels

4. How - Action for deployment, training, support, new hirings and billing for the same

5. Why - Is the measuring successful for you, your prospects and your customers

Based on these findings, you'll soon see that buyer personas (researching, reviewing, and purchasing) and consumer personas (deploying, utilising, and supporting). You might realise that they are NOT the same consumers who used to interact with the legacy brands. Similarly, your existing sales, support, and operations teams are also likely not the best suited to deliver your new digital initiatives.

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